LinkedIn has long used the concepts of gamification to encourage its users to “complete their profile”; aka give LinkedIn more personal detail… and, it works like a charm!

Progress meters, occasional “helpers” after a period of time, detail instructions, compelling copy that encourages you to finish your tasks all drive you to doing just one more step.  They even make it ok to do one step at a time so it doesn’t feel overwhelming… I’ve had the account for years and just recently hit 85%… but now I’m so close, I’m actively pushing for 100%!!